STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 words

STRATEGIC PLANNING PROCESS - Essay Example Basically, the acronym SWOT stands for strengths (S), weaknesses (W) which are internal factors while on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T). SWOT analysis is based on the assumption that an effective strategy derives from a good fit between an organisation’s resource capabilities and its external situation (Thompson & Strickland 2001 as cited in Rossouw & Kruger 2003:17). In this case, a good fit will mean that the weaknesses of an organisation and the threats of the environment are minimised while the organisation makes the best of the strengths within it and the opportunities in the environment. The major strength for Etihad Airways is that it has skilled employees who come from diverse cultural backgrounds. It is imperative that the organisation should harness on this strength since it is concerned with expanding its operations to different geographical locations. Employees with a diverse cultural background can positively respond to the needs and interests of those who also hail from different parts of the globe where they also have their own cultural values. The other strength is that Etihad has got an already established market especially in the United Arab Emirates and this gives it a competitive advantage in that it only seeks to strengthen its operations from an already established market. Penetrating new markets will not be that challenging given that this is an established entity in the airline industry. However, noble as the idea of expansion may sound, the main weakness confronting Etihad Airways is that it often does not have enough working capital to meet its requirements. In order to avoid the competitors to gain an advantage, Etihad ought to improve on creating enough capital in order to sustain its initiative to expand its operations. New planes would need to be bought so as to effectively increase route utility which is

Finance Essay Example | Topics and Well Written Essays - 2500 words - 5

Finance - Essay Example The financial services authority is formed by the agreement and sponsored by the members of UK financial services industry.   The Treasury assigns the FSA Board, consisting of a Chairman, 1 CEO, 3 M.D.’s, and 9 non-managerial administrators also together with 1 superior non-managerial member and the assistant Chairman. The Board of administrators is accountable for the policy creations while, the routine policies, employee management and routine decisions are executed by the non-managerial officers. As of current situation, the financial service corporations operational in United Kingdom are motivated to attain the progressively more grand revenues and growth objectives aligned with a milieu of elevated fiscal risks, regulated policies, acts and intensive market strain. The elevated demands of the retail consumer and hopes are budding in the countenance of rising private prosperity, more personal financial support of annuity and the healthcare and the yearning for ever more available and customary tailored fiscal products and services. As per the business cycle, the intense competition has clutched industrial margins as well as the corporations are enforced to trim down the expenses and emphasize on identifying the sources to enhance the eminence of client’s preference and services. The market progression in the UK is elevating the fiscal risks due to the introduction of more complex products. The Financial service authority has the official form of a business restricted by the agreement. FSA was integrated on the June 7, 1985 with title of â€Å"The Securities and Investments Board Ltd† (SIB) at the establishment of the UK’s â€Å"Chancellor of the Exchequer†, who is the singular affiliate of the corporation and assigned definite constitutional authoritarian powers to it under the UK’s legislation act â€Å"Financial Services Act 1986.† Post the succession monetary scandals in the 1990’s with consequential in the disintegration of the â€Å"Barings Bank†,

Moving Towards Convergence Convergence Trends Media Essay

Moving Towards Convergence Convergence Trends Media Essay The era of Gutenberg is virtually over. A brand new digital communications technology has emerged. An electronic superhighway is beginning to girdle the globe as voice, video and data converge, bringing in their wake a new basket of digital, multimedia and interactive communication technologies. But it is not just the technologies that concern us. It is the social change that accompanies the technologies that must be our prime concern. The new technologies are doing much more. They are changing the way we live-the way we work, relax, manage our money, trade and communicate with each other. The new technologies are changing the way we perceive people, cultures, countries and companies and our expectations of them and also our expectations of ourselves. With blurring of geographical boundaries, thanks to the distance insensitive Internet, majority of business and individual are becoming part of a high-speed networking fabric which will enable secure digital communication of voice, data, and video to or from anyone, any where and anytime. Till recently, it wold have sounded like a chapter straight out of science fiction fortunately, the technology now exists to deliver it. Customers now want to pick and chose from narrowcast and broadcast. They want a fusion of voice, data, and video in all possible mixes. In other words, this means the availability of multiple technology choices to fulfill the customers desire for anytime access to people, information, and commerce. But convergence does not necessarily sound the death knell of age-old-technologies. In fact, it leaves enough room for many technologies to co-exist and one will not replace the other outright. This is because no one technology can meet all the requirements of the market-place. Hence, each technology will find its niche and redefine new and old classes of service and user terminals. In this context one can safely assume that there will be a rash of new user terminals that will let us communicate in ways we dream. Convergence is the key today. We can think about convergence in several different ways. One is in terms of the actual industries converging, such as communication, entertainment, and computing. Another is converging voice, video, and data over a common infrastructure or within a common computing platform. One important factor during convergence is the transformation of the desktop computer through faster processors supporting advanced graphics and multimedia capabilities. The PC today is a collaborative communication and media tool . Another factor driving convergence is the cost of maintaining three separate networks for voice, video, and data. Corporations can realize substantial saving in equipment, staff, and services by using converged networks. Enterprises are looking at cost savings in the WAN as the first leverage point for convergence. Using Voice-over-Frame Relay, VOIP and Voice-over-ATM the same WAN lines can be used for voice as well as data, resulting in substantial cost savings. Next, enterprises want to install the LAN and WAN infrastructure to do real-time video and audio information delivery. For education, a professors lecture can be delivered to remote campuses live or as stored video-on-demand files on a web sites, Converged networks can also be used to deliver corporate communications, presentations, and training to employees directly at their desktop. 2. Points to ponder Changing Mindsets There is emerging evidence of the immediate benefits of convergence strategies, if investments are made strategically, but these short term gains are not the only opportunity. Our focus is to look at opportunity both short and long term, created by the emergence of hybrid media and how companies can capitalize on these opportunities. Now to look at the opportunities it creates for the future. Potential to increase revenue > Reaches both cyber and traditional segments > Achieved synergies between online and offline business to promote sales > Increase access to businesses anytime and anywhere > Premium services such as customization, home delivery and choice tools increase the stickiness and allow companies to charge a premium price Potential to reduce costs > Build on a common inventory, information and logistics base > Reduce cost of contacting customers and other interaction costs > Virtual communities can help reduce the company supplied information and support > Involves customers as co-producers, reduces RD and marketing costs Creating options > Allows the company to reserve future options > Creates opportunities to move into segments or strategies online and offline as the technology and consumers continue to evolve What is Converging? Convergence, as we are referring here, means more than fusion of technologies (television, computers, wireless etc). The focus area is more of a basic convergence within a consumer- the new possibilities created by technologies and the past consumption patterns of the consumer which was restricted to traditional media consumption. The convergence will shape how the internet and other technologies unfold, and the opportunities created for companies. These are some of the questions which need to be dealt in detail. To understand and analyze the impact of media convergence , I have done a detailed case study analysis of two classic modern day examples of media convergence strategies. The case not only helps understand the practical application of media tools but also gives a measurable index in terms of its success. 1. XBOX Launch Strategy Objectives To bring the XBOX console to India by introducing the category in an organized manner. To reach out to a fairly affluent, gizmo friendly and upwardly mobile audience. Implementation The launch of X BOX provides an illustrative case study for convergence and optimum use of various advertising mediums. The launch was divided into two phases First phase to focus on generating a pre launch buzz and demand through interactive medium, while the Second phase saw the launch campaign of the console focusing on brand building advertising and viral Marketing. First Phase: The first phase saw the use of primarily two interactive mediums Internet and Mobile (SMS+WAP). It focused on generating demand for a category and brand which was getting introduced in India for the first time. Since the objective was to reach out to a fairly affluent, gizmo friendly and upwardly mobile audience a combination of Internet and Mobile media was chosen to execute the campaign. Viral marketing was weaved at every step of the campaign to maximize the media reach both on internet and mobile platforms. Campaign was seamlessly integrated on web, mobile and on ground to synchronize the lead generation activity from across all the media platforms. Internet campaign: The internet campaign launch synchronized the outbreak of homepage banners on all the major portals in India like Rediff.com, MSN.co.in, Yahoo.co.in, Sify.com, Indiatimes.com etc. All the mass portals combined together provided reach to 80% of the Indian audience logging on to the internet on a particular day. The impact of through size and visibility of the homepage properties across the main portals made the X Box campaign an instant hit and a talking point in media circles. The response on the first day itself was very promising with almost 20,000 users visiting the website. Mobile campaign: SMS: A short code campaign was activated through all consumer-facing on ground collaterals. Users could know more about XBOX by SMSing XBOX to 8243. A similar viral marketing campaign was conducted on Mobile where users could win wireless keyboard and mouse by forwarding the SMS with the XBOX offer to their friends. More than 2,000 unique users referred the promo SMS to around 4400 unique users. In all, the SMS engine saw 24,000 Hits with 16,000 Unique Users asking for the promo details. WAP: WAP Platform was chosen to be used for the first time in any of Microsoft campaigns for X BOX since the audience browsing WAP sites fitted in perfectly with Xboxs target audience. The WAP Site powered by Yahoo was promoted on Yahoo and Airtel WAP Sites. The WAP page got close to 120,000 hits with 20,000 Unique Users visiting the page during the two month campaign. Second Phase: The second phase clearly chalked out the objective of introducing the product to the audience through brand building media properties and maximizing interactions. The launch phase saw a multi media campaign across radio, TV, OOH and Internet. The TVC was really clutter breaking and had a viral appeal and the same was used as a video banner with astounding results. TVC and Video Banners did exceptionally well for the campaign. Almost every impression resulted in some interaction from the user making the video ad i.e. the TVC reach to almost 700,000 unique users seeing it twice. Results The combined effect of radio, TV, OOH , mobile and Internet made X box launch , one of the most successful launch for Microsoft and provided the perfect example of the convergence of traditional and modern mediums of advertising and its implication , thereof. This helped in generating a lot of traffic to the microsite with 10 million impressions on the same. Also the number of interactions and queries were close to 150,000. Also this overall campaign helped in reducing the cost per interaction to USD 0.33 per interaction. Since the TG was affluent, gizmo freak and upwardly mobile population the use of digital media and mobile in combination with the older mediums like TV, Print, Out of Home worked wonders for the campaign. The interactivity levels went up so much that almost every impression resulted in either a comment or a query. There were as much as 700,000 impressions on the TVC for the campaign. This case study beautifully illustrates how both mobile and internet were interchangeably used and worked wonders for the brand. 2. Barrack Obama Presidential Election Campaign Objective Increase interactivity with all the sections of the society and of different age groups. Also to increase word of mouth advocacy for Brand Obama Implementation The Barack Obama Marketing campaign is the best example of how convergence of the media was used to promote him as the Americas next president. Multichannel marketing is best recommended but one cannot force people to use new mediums, masses need to be talked to with mediums you want them to use otherwise they wont notice you. They need to communicated in a way which is non intrusive but interesting and engaging at the same time. The Obama campaign had a widespread reach and was impossible to ignore. They used traditional media such as radio, television and direct mail and they used them effectively as they knew their target audience and delivered crisp messages to them. Traditional media was the best way to target baby boomers and older Americans. It was a strong campaign which covered the maximum reach in that for an entire half an hour blocked half an hour across channels for his own commercial in waning hours of the campaign. The Obama campaign could practically print money, this is one of the main reasons how the multichannel marketing campaign was possible. Obama for his campaign even bought a satellite channel for 24 hours Obama TV. The online campaign launched for promotion of Obama as a presidential candidate is an excellent example how internet as a medium was used mobilize audience and interact with party and candidate. The campaigns website was not normal brochure ware but an interactive tool where supporters could log in, find supporters in each area; help the campaign identify prospective voters and support volunteers for the campaign. These people could also help in canvassing and word of mouth publicity. The site also had functions and tools which could be used to enable supporters to successfully advocate for Obama online. The site had been designed to encourage contribution and donations at every click. EDMs and mailers were extensively used for promotion of agenda. Though these were agenda based the mailers were very informal and interactive. Each covered a single topic every time. They were short and to the point and were frequent enough for top of mind recall, and mostly included a link to a video with candidate talking directly to the subscriber. They also used Youtube, world largest video content website for its video infrastructure. They set up a YouTube channel through which they communicated with YouTube users. But because YouTube videos can be pasted anywhere, they used their YouTube videos on their Web site, in their blog, on Facebook, and anywhere else they needed video. For this they had a specialized team who took care of videos suited to the requirements of the Youtube campaign. The uploaded videos were primarily made for being uploaded on Youtube and were not just TV commercials. Not only did they have their Facebook, MySpace and Twitter, the Obama campaign established a social networking presence at ethnic social networks like Black Planet, MiGente and AsianAve as well as Eons, Faithbase and Glee. The Obama campaign used the text messaging brilliantly. They also had a mobile website which was used to generate database and interact with people through mobile and use it as a viral instrument. The iphone users among their supporters could download an Obama application that encouraged people organize and spread the word. The campaign not only was present on Search Engine Ads but also had a presence on online display banners. There was hardly any campaign related to politics online without Obama banners running on it. Through the database generated online and on the mobile content page, the campaign administrators used them to create Obama loyalists and supporters. For the youth community the campaign was also present on a highly targeted channel like gaming with display ads on gaming sites. Video game ads are a perfect example of getting the message before an audiences preferred medium. Adult Millennial men and young Gen X men are heavy gamers and, as a result, are hard to reach. Video game ads were the perfect medium to reach these voters. Social Media Marketing Barack Obama and his team actively used social media to connect with supporters and potential voters from every part of the country. On MySpace alone, Obama had over 350,000 friends, Facebook shows over 270,000, and YouTube shows over 24,000 in subscribers. The Obama site promotes its own group and event system with the my.barackobama.com section (you can set up your own group, blog, etc.) Baracks also integrated Flickr Videos into his website as well. They actively used Flickr to upload pictures of the campaign rallies, speeches and appearances. Not only had it helped in engaging people who were there in the event but also the pictures also provided the users to blog about the campaign and get a dialogue going on. Finally, and not insignificantly, the photos engaged the Flickr community itself, which is filled with very passionate photographers, amatuer and professional alike. Results About a million people signed up for Obamas text messaging program showing the amount of involvement of the people in the campaign. More than a 0.25 million text messages were exchanged by people to join the program showing word of mouth advocacy. The same was noticed for online and other mediums together. Obama was able to engage all the classes of audience through all the mediums together. People started blogging and discussing the political agendas and promoting the same. Brand loyalty built by engaging the users. The number of people who joined communities on facebook (5,969,069), myspace(13,50,000) and youtube(1,67,000 subscribers) shows the amount of support the campaign was able to generate amongst the users. Positive word of mouth publicity generated as the campaign was able to engage audience to do it for them rather than the brand publicizing themselves. Hence showing that the audience is more affected by peer pressure than anything else. New Media convergence and tools offered by the same gives freedom to the user which helps in generating honest feedback mechanism and engage audience with the brand more. The seed of effective convergence has to be nourished well today, so that the world and India as a nation reap its benefits in the future. Convergence as a tool should be regulated, governed and practiced in the right spirit to make it a part of the fabric of the nation. This convergence of technologies brings numerous benefits to consumers: Convenience, Random access, On-demand availability. It also facilitates the option of aggregation and collaboration of Information and giving an option of distributing and sharing of the same. Marketers today should look at chalking out strategies that are independent of a medium, instead take into account the several mediums that are at a users disposal each carefully tied in with a common message to give it a 360 degree exposure. The increasingly competitive environment in the multimedia industry promises tremendous user benefits through increased savings in time, greater choice, and an explosion of innovative services and products. This is the promise, to date, truly interactive services allowing the viewer to descend through a series of levels of information are still at the experimental stage. The development of multimedia services will not replace judgment value that is provided by the traditional media. Hence, the traditional media will still have a large role to play in the new multimedia world. Multimedia has the potential to vastly increase the range of services available, and offer its users a larger choice of applications but new technology alone will not ensure success; it is the people who use it who will decide the future of multimedia. The users wants and needs; how they will manage the flood of options; and, above all, whether or not they will pay for the freedom of choice are what counts. Â  

WWI causes Essay -- World War 1 I One

History Term paper What one thing do you think caused WW1? There in fact were many causes of WW1. One of the causes was imperialism. There was jealousy between the countries because some had more colonies then others. The major countries did not trust each other or get along. They were worried about the build up of each others army. Each country had great pride and nationalism. By 1914 all major countries had taken sides against one another and formed alliances. The immediate cause of WW1 was the assignation of the heir to Austria-Hungary’s throne. At the beginning of the war all countries were enthusiastic about it especially Germany. The countries were divided onto sides like so; Germany, Austria-Hungary and Bulgaria. These countries were the central powers. There were also the allies who consisted of Great Britain and colonies, France and Russia. Others got involved eventually. Each country had their own strategy and their own strengths. For example: Great Britain had the strongest navy and Germany had the strongest military. Their strategies were different too, like Germany’s strategy failed because they under estimated Belgium’s army. The battle took longer then they thought. They originally were supposed to defeat Belgium and France quickly so they could fight Russia on the eastern front. Even though Germany’s war plan failed they still ended up dominating most of the war before the Americans arrived. It ended up to be a naval race of who could build their navy the quickest.   Ã‚  Ã‚  Ã‚  Ã‚  When Russia first came into the war they were starting to dominate. They were going through a lot of trouble within their own country because they had a huge population and not enough resources because the land was frozen. The idea of the country going to war lit a certain spark and nationalism and pride through out the country. Russia going to war actually made them respect their leader Tsar Nicholas II. It was the first decision the Tsar made that the people agreed with. The first few battles they won and the word spread through out Russia and Europe that Russia’s army was unstoppable. This quickly changed and Russia started to loose everywhere. The Russian army started to get wiped out by the thousands. They were being defeated by Germany and other countries everywhere they went. A feeling of uncertainty grew through out the Russian people wh... ... to blame for the war. They believed the only way they can be safe from Germany is if they strip Germany for their wealth and armed forces. The allies made the Treaty of Versailles which stated: Germany pays thirty three billion to France, Belgium and Great Britain; they loose all colonies, loose land to create Poland and Alsace and Lorraine goes back to France. They are limited to an army of one hundred thousand along with no tanks, no u-boats and no airplanes. Germany is never to make an alliance or union with Austria. The Rhineland is to be a demilitarized zone and the French will take control of coal mines and rich industries of the Saar region.   Ã‚  Ã‚  Ã‚  Ã‚  When the war first started all countries were anxious to fight. When the Great War ended in 1918 no one wanted to think or even speak of war again. Millions of people were slaughtered and killed, people lost their friends and families. The war took longer then expected and by the end all countries were tired and worn out, had problems of their own and lost a lot of money and land that was put into the war. The countries agreed never to have a war again. Little did they know this was only the first one.

The Scarlet Ibis

Doodle and the scarlet ibis are similar in many ways. First, Doodle could not walk until his brother taught him how to walk. However, it was not just the help from his brother. It was Doodle’s will that made him able to walk by himself. Doodle was willing to try again and again until he was able to walk. Doodle wanted to make himself and his family happy. The scarlet ibis, in order to fly, must try again and again until it can fly. Because they are willing to do anything to succeed it shows that Doodle and the ibis are similar. The ibis and doodle are very similar to each other which could amaze anyone. The scarlet ibis and Doodle are handicapped, but still struggle to have a normal life. First, the scarlet ibis is small and has fragile legs just like Doodle. He was handicapped, small, and fragile. Doodle is just like the Scarlet Ibis who struggles to fly, just like as Doodle struggles to live a normal like everyone else. Doodle was out of place in his world too because he was different from others. Also, the Scarlet Ibis is out of place in their yard. The bird is not commonly seen around Doodle’s neighborhood, as if the bird was lost. The Scarlet Ibis was also injured and small, just like Doodle. Doodle and the Scarlet Ibis both exhausted themselves, eventually leading them to death. Doodle and the Ibis both have fragile legs. The bird exhausted itself to death to try to fly to where he originally may have belonged. Doodle exhausted himself to death by staying in the storm too long. Doodle and ibis lived in the world where they cannot survive. In the end Doodle and ibis died because they pushed themselves to the limit. The Scarlet Ibis

Admission to the Masters of Accounting Program

1. The Masters of Accounting program requires teamwork and leadership skills. Please give examples from your past that illustrate your abilities in both these areas and show how you’ve applied them.I have faced a number of knotty situations in life. On one occasion, I was working with the ADA or the American Diabetes Association. We worked as two groups and our principal task was to count and reconcile the checks, cash and credit card donations, which used to arrive in large quantities. One day an older man joined our team. Then our troubles started. Till that time we had worked without any mutual misgivings or bickering. With the advent of this person, our time schedules and procedures went haywire.I studied the situation and realized that all this was due to his reluctance to follow the established procedure. Every one, in both the groups, was compelled to go home late, due to this person’s obduracy. All felt that he should be suitably reprimanded, but no one was will ing to undertake this unpleasant task. The question that was foremost on every one’s mind was ‘who would bell the cat?’ I jumped into the fray and gently but firmly convinced him that what he was doing was unacceptable. He was happy with this way of communication, because I had talked to him in private, so that his pride was not hurt. This had the desired effect and we were able to complete the work in time.In addition, I was also the secretary of the African Cultural Society. I was instrumental in planning and implementing the IREP Africa program at the College of William & Mary. This task entailed coordination between and interaction with a number of fellow students, faculty and departments. I emerged much stronger as a coordinator, facilitator and administrator after this novel experience. The professed objective of this program was to unite African student organizations in Virginia and to improve their relations with each other.   I actively participated in several campaigns to raise funds for the underprivileged in Africa and one of them was in respect of poverty stricken women of Uganda.A successful and efficient accountant is one who is reliable, thorough, ingenious, a seeker of solutions, well organized and performance oriented. Of these the most important is trustworthiness, because accountants, in addition to their usual work, have to offer reliable advice regarding the conduct of business in the present day economic and legal context. Moreover, if accounting standards are not adhered to, then the company stands the risk of having to close down. The Sarbanes Oxley Act was enacted in the year 2002, in order to deal with such eventualities.Another important trait of an accountant is attention to detail. I possess this in ample measure. This fact was disclosed in my tenure as the treasurer of the African Cultural Society, between the years 2006 to 2007; and as the Vice President of the Syndicate. In these tasks, I maintained authen tic and comprehensive financial records. I reviewed the internal financial controls and ensured that the organization’s moneys were safe. This club has a number of advantages and I took up aggressive marketing to ensure that its membership increased.The lack of ethical and moral accounting practices in business organizations results in financial frauds. This was clearly established in the following cases.In the year 2001, Enron announced a net loss of $ 618 million for its third quarter and that it would reduce the shareholders’ equity by $ 1.2 billion. The SEC immediately stepped in and demanded financial information from Enron. The Enron team of Auditor’s lead by their leader Anderson systematically destroyed a large number of financial documents. Subsequently, the Enron officials and its auditors were charged and convicted of fraud.This company had engaged in malpractices relating to financial accounting, with the result that the company became bankrupt. To c onceal its malafide practices, this company indulged in complicated accounting practices. This illustrates the fact that accounting has to be ethical, transparent and morally upright. The consequence of the Enron case was that the law relating to accountancy was made more stringent. However, more than even legislation; personal attitude, morality and ethical behavior should have greater influence.WorldCom was another company, which also attempted to camouflage its fraudulent activities by resorting to fudging of figures and falsification of financial reports. The procedure adopted by its accountants was less sophisticated than that of the Enron team; nevertheless, it committed a much greater fraud than Enron. However, these cases were not isolated incidents and proved to be merely the tip of the iceberg. Several more such fraudulent corporations were investigated by the Federal and state regulators. The principal among these are Adelphia, HealthSouth and Tyco, to name a few.I have a flair for leadership and I often volunteer to lead in various academic projects. Recently, I took over the reins of project, involving the formulation of a business plan to be presented to the board of directors. This project emerged as a huge success, despite the difficulties encountered, due to having to lead a team of peers. The team comprised of persons with different temperaments and it required a lot of innovativeness and ingenuity to extract the best from them.I have tremendous patience, as can be attested to by the students of the second grade, whom I teach as a volunteer teacher in the Waller Mill Elementary school, in Williamsburg. The foregoing incidents from my life reveal that I possess a high level of integrity, reliability, planning and implementing capacity, motivational skills, inspiration, ability to work in a team and patience.2.   What are you hoping to achieve during your studies in the MAcc Program?I will complete my Bachelor’s degree in accounting by the month of May, 2008. Subsequently, I intend to pursue the Masters of Accounting Program at the College of William and Mary's School of Business. This course is truly outstanding and the faculty is the third best in the nation. Classes are typically small and informal. The emphasis is on acquiring expertise. The faculty is easily accessible, if one wants to clarify doubts. In conjunction with my considerable management and leadership skills, this knowledge in accountancy will render me highly suitable for obtaining the Certified Public Accountant license. My principal objective is to become a CPA.